Developing relationships with customers is not as simple as offering specials or flash sales. True, those tools are effective. But the beginning of a real, authentic interaction and relationship that develops organically comes down to one simple thing: gratitude. As a store owner, it is important to exhibit gratitude to a customer after a purchase. But why does that resonate? Why do appreciation and gratitude drive the behavior we are after as owners of online stores? Let's explore the role of gratitude from the customer's point of view as we seek to build better customer relationships.

When we receive something, our natural inclination is to feel gratitude. It is hardwired into our psychological makeup. We are programmed to feel appreciated when someone does something nice for us, whether it is a friend buying us a coffee or a colleague holding the door open for us. And this feeling of gratitude doesn't just happen in person; we can also feel it online.

Appreciation as a Motivator

People are often drawn to those who appreciate them. It feels good to be noticed, to feel that we matter. This is especially true when it comes to our work. We want to feel appreciated by our boss, our colleagues, and our clients. When we feel appreciated, it motivates us to do better work. We want to make those who appreciate us happy and proud.

The same is true for customers of online stores. They want to feel appreciated by the store owner. When they feel appreciated, they are more likely to return and make additional purchases. Appreciation is a powerful motivator, and it can help to build stronger relationships with customers.

Gratitude is a Two Way Street

When a customer feels appreciated, it changes their entire outlook on the relationship. Suddenly, they don't feel like they are simply giving you their money in exchange for a product or service. They feel like they are part of something bigger, that you value their contribution. And when people feel valued, they are much more likely to continue doing business with you and to refer others to your store.

Gratitude also creates a sense of reciprocity. When we receive something, we naturally want to give something back in return. So when you show appreciation to your customers, they will be more likely to do the same - whether that means making another purchase, leaving a positive review, or referring a friend.

Finally, gratitude makes people feel good. And when people feel good about doing business with you, they will be more likely to continue doing so. So not only will exhibiting gratitude help you to build better customer relationships, it will also help you to boost sales and repeat business.

Showing gratitude to customers helps build better customer relationships for a few reasons. First, it changes the customer's outlook on the relationship from simply exchanging money for a product or service to feeling like they are part of something bigger. Second, it creates a sense of reciprocity, so that when customers feel appreciated they are more likely to do business with you again or refer others. Finally, gratitude makes people feel good and when people have positive associations with your store they are more likely to continue doing business with you.

Gratitude Must Be Authentic

When it comes to gratitude, authenticity is key. You need to be sincere in your expressions of appreciation if you want them to resonate with customers. phony compliments or insincere thank-you notes will only make customers feel devalued and unappreciated.

So make sure that your expressions of gratitude are genuine - take the time to personalize your thank-you messages, and be sure to only say things that you truly mean. When customers feel like you appreciate them, they will be more likely to continue doing business with you.

Using Video to Show Gratitude

One of the best ways to show appreciation to your customers is with a personal thank-you video. A thank-you video is a short (1-2 minute) video message from you, the store owner, expressing your gratitude for the customer's purchase.

There are a few things to keep in mind when creating a thank-you video. First, be sincere and authentic. This is not the time for a hard sell or to try and upsell the customer. Simply express your appreciation for their business and tell them how much you value their contribution.

Second, make it personal. If possible, address the customer by name and mention something specific about their order. This will show that you took the time to look at their purchase and that you value them as an individual.

Finally, keep it short and sweet. No one wants to watch a long, drawn-out video message. Keep your thank-you videos concise and to the point.

Creative Ways to Show Gratitude with Video

When it comes to gratitude, there are many different ways to show appreciation to your customers. One of the best ways to show that appreciation is by using video from Windsor. With Windsor you can customize your videos and tailor them to the exact recipient. By marrying tried and true best practices for showing appreciation with a dynamic medium like video, you can show your customers appreciation in a way that will resonate. Windsor makes sharing - and scaling - your gratitude simple. By recording a single video and uploading your database of orders and customer information, Windsor will generate a personalized video for each contact. This gives you and your online store the chance to show gratitude in a way that resonates with each and every individual customer.

Here are a few creative ways to show gratitude using video:


A great way to show gratitude is with a gift. Send your customers a small token of your appreciation, such as a discount code or a special offer on a limited edition product. By putting this gift in a personalized, video they will feel less like you are offering the same gift to everyone and more like your appreciation is authentic and just for them.

Discount code

A discount code is a great way to show your appreciation and encourages customers to come back and do business with you again. By communicating the message in a personalized video, the customer is likely to feel like you chose this specific code for them, based on their interests and previous purchases.

Special offer

Another way to show gratitude is with a special offer on a limited edition product. This gives customers a reason to come back and do business with you again. A feeling of exclusivity is is a great way to connect with customers and, again, show them your gratitude.

These are just a few creative ways to show gratitude. They aren't creative in what they are on their own - people have been offering customers gifts, discount codes, and exclusive offers as long as stores have existed. They are creative when you deliver the message to your customer with a customized and personalized video.

Leveraging Gratitude to Better Customer Relationships

Gratitude is the foundation of strong customer relationships. By showing appreciation for your customers, you will build loyalty, repeat business, and referrals. Make sure your gratitude is authentic and delivered in a personalized manner. Doing so will build stronger relationships with customers that last much longer than if they feel like just another number on your order sheet. Leveraging personalization with Windsor videos will create a deeper connection with customers, one where they feel your appreciation is authentic and real. This connection is exactly the type of long-term relationship you should be seeking with each customer that purchases from your online store. To learn more, click "get started" above.