Use Cases

A discount code should open the door, not be an entire sales strategy -- pair a discount code with a strong statement about why you love and know the value of your products.

Rather than your typical transactional emails, post-order emails can be a great way to continue to connect with customers and get them excited for their delivery.

As different communities continue to pop up virtually, it can be helpful to remind customers that there’s a face behind the name.

Customers will sometimes leave their carts behind when they aren’t 100% sure about the purchase — take that opportunity to offer support and answer any questions.

The product you’re trying to sell? Bring it into your Windsor video and show it in action.

Think about your video environment like an extension of your brand. Try pulling in small props like a product, a plant, or a coffee mug to illustrate the lifestyle of your brand.

Don’t take yourself too seriously. Customers want a video that feels like a conversation in terms of tone and energy.

A/B test different tactics for abandoned cart recovery — discount codes, sharing your brand story, percentage giveback, no-incentive reminders, etc. to see what works best for your audience.

Most brands turn on their transactional marketing and walk away. Take a moment to think about ways you could maximize these touchpoints and try some A/B testing.

Try using customer support as an opportunity to expand and build on your relationships with your customers.

If you’re wanting to diversify sales with back-in-stock reminders, you can advertise a discount code once an order hits a threshold dollar amount to increase AOV.

Non-transactional touchpoints are a great opportunity to build brand loyalty, but when you’re asking a customer do something for you, it can be helpful to offer something like a surprise perk or discount code in exchange.

Your customers are highly engaged after placing an order — try taking the post-order email opportunity to share your social media or invite them to join a community.

Try rehearsing your videos a couple of times so that you don’t need to read off of a script. A natural and comfortable tone is more likely to resonate with your customers.

FOMO can work really well for re-engaging customers. Whether it be an exclusive event or new arrivals, customers love to feel like you’re talking to them and them, alone.

When a customer is lost, it can be hard to get them back. Think about what value you can get from them - like feedback - and consider taking that approach.

Customers want to see who they’ll be working with. Try featuring your Founder for news-oriented videos, a Customer Success member for tech-related emails, an Salesperson for demos, and so on.

When customers are leaving, focus on creating positive sentiment rather than a winback right away. This can leave the door open for them to return down the road.

This touchpoint is a great opportunity to share some value props that may not be included on your website, similar to value props you might look to include in a demo.

In a followup - keep it short. At just 22 seconds, this video says everything it needs to without any fluff to bog it down

Everybody loves a compliment, but remember to keep it balanced so that the video remains genuine.

When a customer’s name is at the beginning of the video, it tends to get the personalization point across. If you want to tailor the message even more, you can also add the company name or region.

Try your camera and your phone when recording your Windsor videos, this will help you see which one feels more on brand — more polished or more natural.

If you’re feeling stuck when recording your footage, take a step back, remember the tone you want to set. In this video, you can see how excited Harvey is (and she should be)!

Trying pairing special perks or discounts with less transactional information to build brand loyalty and engagement.

Joining a virtual community or group can often feel a little detached. Help bridge that gap by sending them a personalized video featuring a real community member or Founder.

Remember that not everything needs to go in the actual video. It can be a great place to quickly introduce resources, tutorials, or products that you can directly link to on the video page.