May 10, 2023

Why Personalization is Key for eCommerce Brands

Why Personalization is Key for eCommerce Brands

In a crowded marketplace, where options for consumers are seemingly endless, it’s crucial to find new ways to stand out. There is an abundance of apps, advice, and a variety of channels for doing this, but one thing that remains a top priority for brands is personalization. Whether it’s the experience a customer has when they reach out to support or a well tailored checkout flow, the customer is at the center of everything we do.

As one of our customers, Kevin Lee from Immi, says best, “The more personal, the more emotional resonance there is for the end subscriber. And the more they’re going to engage with your brand.”

What are some benefits of prioritizing personalization in your strategy?

1. Enhanced Customer Experience

Personalization can improve the overall customer experience, delivering naturally relevant information and offers, and replicating that in-store experience. This can lead to increased customer loyalty and repeat business.

PEEL decided to test out this theory: of those that did not receive a personalized video, only 3.75% purchased again in 60 days. Of those that did receive a personalized video via Windsor, 7.02% purchased from them again in those 60 days.

One of our customers in the pet industry tested this theory as well, A/B testing with and without Windsor videos. They found that buyers who received personalized thank you videos were about 36% more likely to return again.

2. Improved Customer Engagement

Personalization can help eCommerce businesses engage with their customers by creating a more meaningful and relevant experience. By tailoring messages and offers to individual consumers, eCommerce businesses can build stronger relationships with their customers.

“Windsor’s personal touch helps close contracts down the line. It steers away from just talking about numbers, instills trust, and starts building out the relationship. That trust helps us close deals better.” Bidnamic

With Windsor, AKM Media saw a 45% increase in CTR and 1.7x meetings booked with their team.

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3. Increased Conversion Rates

When customers are shown personalized campaigns that resonate with their shopping habits and stand out, they're more likely to make that purchase.

With Windsor, Immi saw a 300% increase in recovery rates for their abandoned carts, driving home the idea that with a personalized nudge, customers are much more likely to close the deal.

4. Increased Customer Lifetime Value

By delivering personalized offers and recommendations, eCommerce brands can encourage repeat purchases and increase customer lifetime value. This can lead to increased revenue and profitability over time.

CLTV is one of Windsor’s greatest points. Time and time again, we see that prioritizing personalization with customers pays off.

Our customer, Kawaii Lighting, saw a 45% increase in returning customers who received Windsor emails and a $11.22 increase in LTV of customers who watched the videos.

5. Competitive Advantage

Personalization can help eCommerce businesses differentiate themselves from competitors by delivering a more personalized and relevant experience. This can help them stand out in a crowded marketplace and attract more customers.

“Personally, I believe to generate interest in your services, you only have a split second to capture the prospect's attention and stand out vs the hundreds of emails they will be receiving a week from companies looking to partner with them. At Bidnamic, we were looking for a simple way to stand out – compared to traditional email outreach. Windsor was something unique that not every company was doing.”

Personalization should be a key part of your eCommerce marketing strategy and we can help! If you’re interested in learning more about Windsor, check out the rest of our site and sign up, or request a demo with our team here.

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