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Zapier’s GTM Playbook: How to deploy effective automation at scale

Steeve Vakeeswaran is the Head of Sales & Expansion at Zapier, the platform trusted by Spotify, Meta, Shopify, and Dropbox to automate workflows across 5,000+ app integrations. He recently sat down with us to uncover how early-stage teams can start priming for automation and personalization at scale.

By
Pranay Prakash

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